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Corporate social responsibility (CSR) initiatives are a viable way for a company to look after the community or engage in environmentally sustainable practices in a way that also enhances the organization’s reputation, sustainability and bottom line performance. In today's business environment, CSR is becoming increasingly important as consumers are becoming more cynical and pressure companies to be socially more responsible and accountable for their actions. PR9 can assist in the development of high quality CSR programs that maximize social involvement, establish strategic partnerships, properly involve staff, and directly links it to the company's area of expertise and reputation. PR9 can capitalize on the initiatives to provide long term news and other public relations opportunities. We ensure that there are a number of public relations activities in place to support the CSR program to maximize its effectiveness.