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A company's relationship with the media is often vital and PR9 has dedicated resources to manage this relationship on behalf of our clients. Clients also invest in our considerable knowledge of the media environment and its structure and protocols.We specialize in pro-active communication with the media by maximizing the news potential of our clients, identifying news angles and tracking media opportunities. Our consultants are professionally trained in all media coverage techniques including the use of media relations, media releases, liaison with journalists, interviews for print, radio and television, press conferences and advertorial. Besides looking for opportunities to generate media coverage for our clients, PR9 operates regular, daily media surveillance activities. This involves scanning a wide variety of media outlets relevant to client industries including newspapers, online media and trade magazines. Media surveillance allows PR9 to be up-to-date with industries in which clients are involved, their competitors and how clients themselves are portrayed in the media.