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PR9's ability to employ a range of communication expertise provides us with the means of effectively linking the right client with various levels of Government, as well as associated entities and bodies. Many organizations find that their business is greatly affected by Government regulations and policies. We have introduced many of our clients to important Government organizations that play a major role in shaping public opinion, opening up the lines of communication between the organization and the Government. The use of various media coverage strategies and lobbying techniques are some of the public relations activities that can impart a degree of influence on governments and their departments.