Social Media Marketing 101
Open your Facebook news feed and you’re likely to come across some very persuasive ads. But before you go head first into paid ads, it is crucial that you slowly but surely build upon your social networking channels with engaging content, excellent customer service, and eye-catching visuals in order to create a list of prospective customers for your business. Whether you own a small, medium or large business, the potential to grow your business via these network channels is endless. If you wish to reap the bountiful benefits of social media marketing (and we assume you do!) Here are three vital strategies that you would need to carry out to get the best results from social media:
Organizing Your Social Marketing Content
Plan Your Content in Advance: Compile all the content you wish to share on social channels in an easy-to-read weekly editorial calendar. Google Docs is a great place to begin. Be sure to first get some feedback from your co-workers before you go ahead with sharing it on social networking sites.
Making Content Relevant To Each Platform
Tweak your content to suit each social network. Each social channel has a personality of its own, and in order to be a successful social media marketer, you need to first learn the nature of communication that suits each these social media platforms. Here’s some insight on the most important social media sites for marketing:
Twitter: Very brief and relatively frequent updates work well on Twitter. Generally, people active on twitter tend to tweet an average of six times per day.
Facebook: Facebook is great when it comes to posting a variety of fresh content for your target audience. Considering Facebook is more of a social site than a business one, your choice of communication is more likely to strike a chord with prospects only if it’s made casual. Updates on Facebook are less frequent when compared to Twitter. Two updates per day seem to work with effective results for most businesses.
LinkedIn: Think of LinkedIn as the business version of Facebook. LinkedIn is a channel where business audiences prefer viewing more descriptive and educational content. Posting links to your blogs is a good idea for a great start.
Pinterest: Off late, Pinterest seems to be steadily picking up the pace nationally. Being largely a visual social networking site, use the site to post engaging visual content. Pinterest also offers you the option to add a reference link for your image. This allows for traffic to link back to your original site.
Track and then Tweak
Tracking is often perceived as a time-consuming task. But thankfully, it requires only a few hours of dedicated time. Be sure to review important metrics that will give you an inkling on how you can take your social media marketing to the next level. Take a note of stats that indicate the clicks to your site, the number of post /pageviews, post likes or shares, follower growth, etc. Look at each channel separately, and compare them to your competitors to get a sense on how your company matches up to their organization.
Free tools like bit.ly, Google Analytics, and Hootsuite help you track down a substantial amount of data. Look out for common themes that are shown to perform well on your analytics, then up such kind of content on that specific social networking platform.
Share your results with marketing professionals within your company and set monthly strategy meetings to plan for the future. Working collaboratively and brainstorming with your marketing colleagues can help you effectively reevaluate your strategy can drastically improve your social marketing efforts.